Our Story
31 Lengths is the 10-year-old New York ad agency singularly focused on the success of our clients.
We are a dynamic branding/marketing company led by experienced, award-winning creatives.
We are a “post-digital” firm – born as neither a traditional nor a digital agency, but one that realizes the two are now one and the same.
We celebrate the importance of big ideas – especially as media space and attention spans shrink.
We hate layers and silos. Direct, open dialogue leads to better working relationships – and better work.
We believe in a more enjoyable and successful process. We welcome clients and employees who do as well.
Services
Beyond mere Capabilities and Competencies, these are our Sweet Spots. Our Wheelhouse. Our raison d’etre.
Starting with consumer research and analysis, we develop the insights and platforms for successful brand positionings.
Consumer Research • Brand Positionings • Marketing Strategies • Communication Architectures
We create iconic foundations to bring an idea to life and go to market. We start with the tonality, voice, look & feel. Then we bring these to life across all points of communications.
Logos & Design • Naming • Positioning Lines • Business Cards • Stationery • Collateral • Signage • Packaging • Brand Guidelines
We conceive and produce every type of messaging material for every type of budget.
TV • Video Production • Digital • Print • Radio • Outdoor • In-Store • Experiential • Fund-Raising • Trade • Guerrilla
We create websites of all sizes, complexities, and functionalities.
Design • Content Creation • Development • Management • ECommerce
We manage or guide a brand’s efforts in this critical and ever-expanding space.
Page Set Up • Community Management • Strategies • Content Creation
A brand’s customer relationships and e-mail lists are extremely valuable assets. We carefully manage these with impactful e-mails, creative newsletters and other communications.
Set Up • Strategies • Content Creation • Management • Tracking & Analysis
Beyond advertising, we bring brands to life across multiple platforms.
Publishing • Blogs • Native Content
Regardless of the client’s budget, we can get the message to the right audiences with a measurable return on investment.
Planning • Buying • SEM & SEO
The Name
Perhaps the most inspiring example of “success” ever was a horse race in 1973. A colt, named Secretariat, won the third and final leg of the Triple Crown.
And while horses usually win by a nose or a length, Secretariat won by an unimaginable 31 lengths.
Watch it. You’ll see. It will give you goose bumps.
And here’s the thing. Towards the end of the race, he is going so much faster than all the other horses, they actually look like they’re running backwards. And that is the mission of this agency: To make the other guys look like they’re running backwards.