Go-Be Sleeves
Did you know that the germiest part of an airplane is the tray table? Studies show that it has up to 8X more germs than the toilet.
In 2021, two entrepreneurs had the idea of creating antimicrobial airline tray covers. These attractive, re-usable sleeves would protect you from germs – and not end up in land fill.
We believed the way to sell the product is to sell the problem. But not in a gross, off-putting way. We created a friendly character who would playfully point out the facts to travel-wary travelers during COVID.