Kaia Yoga
When Greenwich Yoga wanted to expand beyond Greenwich, we helped them rebrand and grow from a one-studio mom & pop to a four-location booming business called Kaia Yoga.
We realized the essence of the brand was in the very name itself. Kaia means “pure.” Every aspect of the brand was about purifying – from deep cleansing breaths, sweating out toxins, organic juice cleanses, even “plastic” forks actually made of potato oil.