PAAS Easter Egg Kits
We have all grown up with PAAS Easter Egg Dyeing Kits – even if we didn’t know the brand name. But now, they are facing tough competition from knock-off store brands.
We also wanted to communicate the insight that egg dyeing is about the process rather than the product. It is more about the magical family moments sitting around the table, creating memories than the end product of beautiful, Instagram-able eggs.
Enter the idea, “Hit the PAAS button.“ Launched in 2020, this campaign, encourages consumers to slow down and take the time to create these family moments. We inextricably branded the moment and the Easter experience.