Promenade Fine Fabrics
Promenade is a 50-year-old institution off the promenade in New Orleans’ French Quarter. But, like many iconic brick & mortar stores, they needed to build their e-commerce presence.
Their biggest selling point is the fabrics themselves. The bold, colorful, world-class patterns. Our consumer insight was that customers have a passion for creativity and making their own masterpieces.
We created a “language of fabrics.” We use their beautiful fabrics to tell both their brand and retail messages. From sales to ease-of-use, national presence to customer service, all messages could be communicated using their wonderful products.