Rye History
Rye Historical Society was perceived as an exclusive, dusty organization for little old ladies. Our goal was to make the organization not only more welcoming, but actually cool. So, we spoke in a fresher, more inclusive voice. Changed the Brand name. Offered a wider array of programs. And set up an umbrella campaign under which all efforts could live: “Rye History. We’re all a part of it” which is true on every level.
We have expanded the campaign each year, promoting dozens of events, camps, and exhibits– even during COVID. We create an annual fundraiser using the most recent insights to drive participation.
Events, exhibit traffic and museum visits doubled. Donations increased an average of 20% a year. And we lowered the average age of membership by 20 years.