Tchibo Coffee
Once we established the heritage and chops of Tchibo, we needed to quickly become both an e-tail and retail brand in a highly engaged and loyal category.
This required a robust e-commerce site. Engaged social media communities that convey a quality story in a modern way. An outdoor teaser campaign that helped consumers pronounce the name “Tchibo.” Point-of-Purchase displays for large midwestern supermarkets. A CRM effort with twice the industry response rate. Popular on-location sampling events. Large national Promotions. And, of course, web videos and :30 TV, which you can check out here.